CARS Marketing Best Practices

Every day, life creates circumstances where a supporter no longer needs a vehicle. Frequency is the key to being there for your donors when they are ready to give. To maximize your exposure and revenue, consistently include your program in three or more places at all times by advertising on a variety of marketing channels.


Add to Your Website

Supporters cannot make a donation If they are unable to find your program quickly on your website (i.e. Donate and Other Ways to Give). We recommend 3 clicks or less!

Announce Your Program

Send an Internal Announcement to your team. Don't miss a vehicle donation because someone didn't know about your program. Include your vehicle donation program in an upcoming staff newsletter or place flyers or rack cards in a communal space.

Send a Dedicated Email

Email marketing is one of the most effective methods of spreading awareness. Emails have a longer shelf life than most other outreaches, as they are forwarded, flagged and kept in mind for extended periods of times. Include your program in every email and newsletter to act as a subtle reminder to your supporters.

Share on Social Media

1-3 times a month post graphics and videos on all active social media channels that promote your program. Peak posting times include mornings and evenings during the week.

FAQs About Marketing Your Vehicle Donation Program


Getting Started
  • Who do I contact for marketing support?
  • Are there additional costs for marketing support?

    • No. CARS provides complimentary marketing support to all partners.

  • How do I access the marketing materials?

    • Now, all of your favorite vehicle donation content is located in one easy-to-find place: In your NAV Content Portal. NAV is CARS’ Vehicle Donation Database System, and the Content Portal lets you view and download web graphics, print materials, and even the pre-written copy from the latest content kit and all of the other materials from our past sends. Simply log in to NAV and access the Content Portal. Once logged in, you can access the Content Portal by clicking the ‘Menu’ icon in the upper left-hand corner.

      Need help finding content? Use the Tags feature in the portal to easily filter through all of the different graphics, pre-written copy, and videos available to you. Or, click HERE to learn more about the Content Portal.

Marketing Vehicle Donations - Tips and More
  • How often should we be marketing our vehicle donation program?

    • Frequency is key when promoting your vehicle donation. To maximize your exposure and revenue, consistently include your program in three or more places at all times by advertising on a variety of marketing channels (website, social, email, print, community outreach, etc). It allows you to be there for your donors when they are ready to give. There are many factors that can drive an individual to donate to your nonprofit. Whether it’s avoiding expensive repairs or recently upgrading to a new vehicle, these reasons seem to vary for many donors, but they consistently occur on a daily basis.

  • Does CARS provide email marketing support:
      • Yes! CARS provides pre-written email blasts and email sized graphics, which you can find in the Content Portal, located in your NAV Database. If you and your team need help developing an email strategy, please reach out to marketingsupport@careasy.org to schedule a marketing call with us.
  • Does CARS provide social media marketing support?
      • Yes! CARS provides pre-written social posts and web graphics, which you can find in the Content Portal, located in your NAV Database. If you and your team need help developing a social media campaign or would like to explore social paid advertising, please reach out to marketingsupport@careasy.org to schedule a marketing call with us.
  • Does CARS provide support with print materials?
      • Yes! In the Content Portal, you’ll be able to find print materials such as rack cards, direct mailers, tear-aways, and flyers for you to customize and print. If your organization has the opportunity to promote your program in a local publication, our team can also work with you to develop a print ad for your program. For more information about print ads, please reach out to marketingsupport@careasy.org.
  • How can a nonprofit take their marketing to the next level?
    • There are many ways you can take marketing your program to the next level. Utilize resources like the Nonprofit Google Grant, build partnerships with local businesses, or even conduct donor surveys to learn more about their giving habits. For more help on building out your vehicle donation strategy, please email marketingsupport@careasy.org to schedule a marketing call with us.
Understanding Vehicle Donors
mobile
  • Bacon ipsum

    • Bacon ipsum dolor sit amet ham beef ribs pork, sirloin tail meatball filet mignon pancetta strip steak. T-bone swine turducken fatback beef ribs andouille meatball. Corned beef short ribs ribeye, hamburger brisket venison capicola boudin filet mignon drumstick shankle bacon beef. Shoulder shank filet mignon, kevin meatball beef ribs short loin shankle kielbasa jowl pancetta. Biltong shank tri-tip prosciutto sirloin pastrami. Turkey swine pork loin ground round pig chicken kielbasa sausage kevin ham hock.

  • Beer Ipsum

    • ester saccharification mead lambic draft (draught), hand pump cask. brewing ale balthazar hops, " bitter becher craft beer keg alpha acid." crystal malt racking mouthfeel mash, barrel ale; malt! brewpub; biere de garde balthazar acid rest alcohol carbonation. wit beer krug brew mash hop back? shelf life, balthazar hand pump.

  • Carey ipsum

    • Alrighty then it's because i'm green isn't it! here she comes to wreck the day. alrighty then kinda hot in these rhinos. i just heard about evans new position,good luck to you evan backstabber, bastard, i mean baxter. your entrance was good, his was better. we're going for a ride on the information super highway. we're going for a ride on the information super highway. look at that, it's exactly three seconds before i honk your nose and pull your underwear over your head. brain freeze. we got no food we got no money and our pets heads are falling off! haaaaaaarry.